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Big Rocks
BIG ROCK STORY TELLERS
In "First Things First," Stephen Covey tells a story that was told him. I don’t know the sources, so I will embellish a bit.
There was a speaker who was called upon to address a group of young people. As a prop, he pulled out a wide-mouth gallon jar and placed it next to a pile of fist-sized rocks, another pile of gravel, a jar of sand, and a glass of water.
“Who believes I can get all of this into this one gallon jar?” The question evoked some chuckling. No one raised their hand.
After filling the jar to the top with rocks, he asked, "Is the jar full?"
The group replied, "Yes."
He then took the pile of gravel and began to pour it in. He jiggled the jar until the gravel filled the spaces between the rocks.
Again, he asked, "Is the jar full?"
By now, the group cautiously replied, "Probably not."
The speaker then added the sand and asked, "Is the jar full?"
"No!" shouted the group.
Finally, the speaker filled the jar to the brim with water and asked the group the point of this illustration. Someone replied that you could always fit more things into your life if "you really work at it."
"No," countered the speaker. The point is, if that if you don't put the big rocks in first, you’ll never get any of them in.
We are story tellers. We tell yours and ours and we help you focus on the big rock stories, the ones that cry out to be told and that people are waiting to hear and read, the kind that will keep them coming back to you for more.
There is plenty of material on the Internet that can fill in the blanks and occupy time, energy, and money. We help you to focus on the central message of your organization and keep it fresh, compelling, interesting, and accurate.
We help you tell it with flair.
And we provide a consistent stream of words and word pictures so that your well of stories will never run ry.
When the big rocks are in place, we can also help you fill in the spaces with interesting tidbits of gravel, sand, and water so that your message becomes a compelling and unified whole.
In "First Things First," Stephen Covey tells a story that was told him. I don’t know the sources, so I will embellish a bit.
There was a speaker who was called upon to address a group of young people. As a prop, he pulled out a wide-mouth gallon jar and placed it next to a pile of fist-sized rocks, another pile of gravel, a jar of sand, and a glass of water.
“Who believes I can get all of this into this one gallon jar?” The question evoked some chuckling. No one raised their hand.
After filling the jar to the top with rocks, he asked, "Is the jar full?"
The group replied, "Yes."
He then took the pile of gravel and began to pour it in. He jiggled the jar until the gravel filled the spaces between the rocks.
Again, he asked, "Is the jar full?"
By now, the group cautiously replied, "Probably not."
The speaker then added the sand and asked, "Is the jar full?"
"No!" shouted the group.
Finally, the speaker filled the jar to the brim with water and asked the group the point of this illustration. Someone replied that you could always fit more things into your life if "you really work at it."
"No," countered the speaker. The point is, if that if you don't put the big rocks in first, you’ll never get any of them in.
We are story tellers. We tell yours and ours and we help you focus on the big rock stories, the ones that cry out to be told and that people are waiting to hear and read, the kind that will keep them coming back to you for more.
There is plenty of material on the Internet that can fill in the blanks and occupy time, energy, and money. We help you to focus on the central message of your organization and keep it fresh, compelling, interesting, and accurate.
We help you tell it with flair.
And we provide a consistent stream of words and word pictures so that your well of stories will never run ry.
When the big rocks are in place, we can also help you fill in the spaces with interesting tidbits of gravel, sand, and water so that your message becomes a compelling and unified whole.